Download the full White Paper here<\/em><\/strong><\/a><\/p>\n\n\n\n In the Philippines, 19% of Filipino online shoppers are e-shopaholics, and they\u2019re responsible for 47% <\/strong>of the country\u2019s total ecommerce sales. The top three categories for Pinoy e-shopaholics are:<\/p>\n\n\n\n Now, who are these e-shopaholics and why do they matter? More Importantly, how can your online business tap them? <\/p>\n\n\n\n Filipino e-shopaholics have been shopping online way before online shopping was popular. They\u2019re not your average online shoppers because they shop twice as much (than normal e-shoppers), and almost all of their purchases are made online. <\/p>\n\n\n\n They\u2019re passionate about online shopping, and their love for it drives them to keep checking out. But what else makes an online shopper an e-shopaholic?<\/p>\n\n\n\n Filipino e-shopaholics are a huge market for Philippine ecommerce. Getting to know them through these traits can help you attract them to your business. <\/p>\n\n\n Impressionable.<\/strong> A certified e-shopaholic is well-updated with the latest trends through social media and influencers. About 86%<\/strong> of Pinoy <\/em>e-shopaholics buy directly from social media (53% of them buy from brands they follow), while the remaining 44%<\/strong> purchase based on influencer recommendations.<\/p>\n\n\n\n Make sure you have your A-game in social media marketing<\/a> and influencer marketing<\/a>. What they see on social media and what their favorite influencers endorse has a huge impact on their buying decisions. <\/p>\n\n\n\n Invested. <\/strong>Filipino e-shopaholics don\u2019t just scroll and shop, they do extensive research on the products before making a purchase. Most of them even check reviews on various platforms first, since their purchases are reasonably dependent on the product\u2019s reviews. <\/p>\n\n\n\n So, don\u2019t forget to build an excellent brand reputation online! A good brand reputation points Filipino e-shopaholics in your direction. <\/p>\n\n\n\n Here’s how you can Manage Your Brand Reputation Online<\/a>.<\/p>\n\n\n\n Filipino e-shopaholics are not your average online shoppers, because they shop twice as much (than normal e-shoppers).<\/em><\/p>\n<\/blockquote>\n\n\n\n Savvy. <\/strong>E-shopaholics like to expand their ecommerce horizons. Not only do they purchase often, they also buy from various categories and channels like Facebook, Instagram, TikTok Shops and other marketplaces. <\/p>\n\n\n\n E-shopaholics like to explore new ways of online shopping, with their research beforehand, of course. So, make sure your business is on multiple ecommerce platforms<\/a>. This makes your business more visible and attractive to Filipino online shoppers.<\/p>\n\n\n\n Loyal. <\/strong>Never take e-shopaholics for granted. They have higher standards than your average online shopper. For e-shopaholics, receiving the product in excellent condition is not enough. From their initial browsing to parcel delivery, you should give them a great online shopping experience. <\/p>\n\n\n\n You\u2019ll have e-shopaholics as your loyal customers and brand advocates. So, make sure you have quality products, an attractive and functional website and fast delivery.<\/p>\n\n\n\n Incorporating these traits into your business can boost your brand awareness, brand loyalty and brand advocates. <\/p>\n\n\n\n #NinjaTip:<\/em><\/strong> Give your customers hassle-free deliveries with <\/em>Ninja Van\u2019s postpaid shipping for ecommerce<\/em><\/strong><\/a>. You’ll get a dedicated Account Manager to assist with all your shipping needs<\/em> so you can focus on other important matters.<\/em><\/p>\n<\/blockquote>\n\n\n\n By incorporating the traits of Pinoy e-shopaholics into your business strategy, you can attract and encourage them to try out your products. <\/p>\n\n\n Keep these important points in mind:<\/strong><\/p>\n\n\n\n Online shopping is second nature to Pinoy <\/em>e-shopaholics. They\u2019re your ultimate ticket to brand awareness, brand loyalty, brand advocate and brand growth if you can win them over.<\/p>\n\n\n\n Don\u2019t forget to download the full White Paper here!<\/em><\/strong><\/a><\/p>\n\n\n\n The online business\u2019 delivery partner is another important factor for e-shopaholics who participated in our survey. 92%<\/strong> of them shared that knowing who the courier company is provides a level of reassurance and some sense of service guarantee. <\/p>\n\n\n Ninja Van<\/strong> is a reliable courier partner that will give you safe parcel handling, nationwide coverage and fast delivery. Our team will also work with you to create a customized logistics solutions for your growing business needs.<\/p>\n\n\n\n Plus the more you ship, you\u2019ll get exclusive access to big shipping rebates and exciting rewards<\/strong><\/a> that will help your online business.<\/p>\n\n\n\n\n
Who are the Filipino e-shopaholics?<\/h2>\n\n\n
![\"Pinoy](\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/08\/pinoy-e-shopaholics.jpg\")
almost half of the total ecommerce sales in the country.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n4 distinct traits of Filipino e-shopaholics<\/h2>\n\n\n\n
![\"E-Shopaholic](\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/08\/e-shopaholic-market-1.jpg\")
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How to attract Pinoy e-shopaholics<\/h2>\n\n\n\n
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Win Pinoy e-shopaholics with the right courier partner<\/h2>\n\n\n\n
![\"Filipino](\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/08\/Filipino-online-shoppers.jpg\")
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