{"id":10507,"date":"2023-05-09T09:00:00","date_gmt":"2023-05-09T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=10507"},"modified":"2024-04-22T13:19:26","modified_gmt":"2024-04-22T05:19:26","slug":"iconic-abt-apparel","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/iconic-abt-apparel\/","title":{"rendered":"Iconic: TikTok Shop and ABT Apparel on Capturing the Gen Z Market"},"content":{"rendered":"\n<p>First was TikTok, then came <strong>TikTok Shop<\/strong>.&nbsp;<\/p>\n\n\n\n<p>From a simple content platform that made us laugh and learn trending dance steps, TikTok is fast becoming an ecommerce powerhouse that levels the field for online businesses \u2014 whether small or established ones.<\/p>\n\n\n\n<p>How exactly did it achieve this?<\/p>\n\n\n\n<p>About<strong> 90% <\/strong>of all TikTok users are younger than 50, <a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\" rel=\"nofollow\" class=\"ek-link\"><strong>60% of that are Gen Zs<\/strong><\/a>. This young, dynamic generation has entered the workforce and, with their high consumer spending, are now an important driver of economic growth, both locally and globally.<\/p>\n\n\n\n<p>According to studies, Gen Zers spend five hours or more on TikTok every day. And so the platform capitalized on turning itself into a search engine and ecommerce marketplace. Soon, more young consumers turned to TikTok search over Google to find the trendiest local shop or restaurant.&nbsp;<\/p>\n\n\n\n<p>This dominance made TikTok advantageous for small and midsize businesses to advertise and sell their products. If you play your cards right and partner with the best courier company, your small business can easily grow in a matter of not years, but months!<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ABT Apparel: Capturing the Gen Z market on TikTok Shop\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ecnYH8EJ2kE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TFW your online business becomes lit!<\/h2>\n\n\n\n<p>When <strong>Analiza Tan<\/strong> and <strong>Cielo Guilalas<\/strong> partnered to start <a href=\"https:\/\/www.tiktok.com\/@abtapparel2022\" class=\"ek-link\"><strong>ABT Apparel<\/strong><\/a> in August of 2021, they didn&#8217;t expect it to immediately boom only a month later.<\/p>\n\n\n\n<p>The obvious secret sauce was opening their shop on TikTok. Their hustle was even more\u00a0 elevated when they partnered with the right courier service in <strong><a href=\"https:\/\/www.ninjavan.co\/en-ph?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=ph-blog-iconic-abt-apparel\">Ninja Van<\/a><\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cMall-like quality \u2018yung mga products namin for a much less price tag,\u201d \u2014 Cielo Guilalas, sales &amp; marketing manager, ABT Apparel<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u201c<em>Sakto nung time na yun, kakasimula lang ni<\/em> TikTok,\u201d Cielo told Ninja Van. \u201c<em>Nag<\/em>-propose <em>ako na mag<\/em>-open kami <em>ng <\/em>ecommerce <em>sa <\/em>TikTok. Since <em>may<\/em> fabric and garment factory sila Mam Analiza <em>naisip namin na \u2018yun \u2018yung gawing<\/em> business.\u201d<\/p>\n\n\n\n<p>First products they uploaded to TikTok Shop were plain shirts in regular sizes of 14 different colors, and oversized shirts with 8 colors available. Now they have many best sellers including their minimalist shirts and shorts, and their <strong>Bootleg <\/strong>line that features faces of famous celebrities like <strong>Blackpink, Taylor Swift<\/strong> and <strong>Bruno Mars<\/strong> on oversized black shirts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"752\" height=\"449\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/05\/ABT-Apparel-clothing.jpg\" alt=\"ABT Apparel Clothing\" class=\"wp-image-10623\" style=\"width:622px;height:372px\" \/><figcaption class=\"wp-element-caption\"><em>(L-R) Cielo Guilalas, sales &amp; marketing manager and Alianah Kristal Tan, <\/em><br><em>brand ambassador<\/em> <em>for ABT Apparel<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Cielo specifically targeted students and young people:<em> masa talaga.<\/em> \u201c<em>Kaya yung<\/em> prices <em>namin \u2018di namin in<\/em>-overprice. <em>\u2018Yung kaya ng <\/em>customers, but with good quality.\u201d<\/p>\n\n\n\n<p>After only a month, and much to Cielo and Analiza\u2019s surprise, ABT Apparel earned its first million revenue and it continued its growth from there.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finding a great delivery partner in Ninja Van<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"758\" height=\"448\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/05\/ABT-Apparel-oversized-shirts.jpg\" alt=\"ABT Apparel Oversized Shirts\" class=\"wp-image-10627\" style=\"width:593px;height:350px\" \/><figcaption class=\"wp-element-caption\"><em>ABT Apparel&#8217;s affordable but quality oversized shirts are one of its best sellers.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>This is not to say that the road was all smooth for ABT Apparel. It did encounter bumpy roads at the start, and they took the lessons to heart.<\/p>\n\n\n\n<p>TikTok Shop once penalized them for not having enough inventory or stocks because of production delays. So they were slapped with a probationary status and were only allowed 3,000 volume even when they got 4,000 orders.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cNinja Van is the only courier na madaling ma-contact pag may problems.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>After that experience, they made sure to increase production and keep inventories high. It was a good thing because every product type under the brand now sells in thousands every month.<\/p>\n\n\n\n<p>Cielo said that <strong>Ninja Van<\/strong> has been helpful to them in many ways in making sure all orders are delivered on time.<\/p>\n\n\n\n<p>\u201cNakakatulong talaga sa business. Ninja Van is the only courier na madaling ma-contact pag may problems. At laging hands-on at mabait ang riders ni Ninja Van!\u201d<\/p>\n\n\n\n<p>Brand Ambassador <strong>Alianah Kristal Tan<\/strong> meanwhile cites Ninja Van\u2019s early pickup service as a big advantage. \u201c<em>Kukunin na agad ni <\/em>Ninja Van <em>\u2018yung<\/em> products <em>namin <\/em>in advance, so as soon as <em>may mag<\/em>-order <em>nashi<\/em>-ship <em>sya nang mas maaga. Maganda ang<\/em> impact <em>nito sa <\/em>customers <em>at sa<\/em> brand <em>namin<\/em>.\u201d<\/p>\n\n\n\n<p>ABT Apparel is just one of the many small businesses benefiting from Ninja Van\u2019s dedicated customer support, on time pickup and hassle-free delivery.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>#NinjaTip: <\/em><\/strong><em>You, too, can get a better shipper experience for your TikTok Shop when you <\/em><strong><em><a href=\"https:\/\/www.ninjavan.co\/en-ph\/programs\/tiktok-shop?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=ph-blog-iconic-abt-apparel\" class=\"ek-link\">sign up for a shipper account<\/a><\/em><\/strong><em> with Ninja Van.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Be the CEO of knowing your customers<\/h2>\n\n\n\n<p>Cielo and Analiza understood that marketing to Gen Z requires more than simply selling a product. This generation is value-conscious and drawn to brands that \u201ckeep it real\u201d and are worth their money.&nbsp;<\/p>\n\n\n\n<p>This strategy makes them unique among other fashion brands on TikTok. \u201cNo. 1 factor <em>\u2018yung <\/em>price <em>namin<\/em>. Then no. 2 <em>\u2018yung <\/em>product quality. Mall-like quality <em>\u2018yung mga <\/em>products <em>namin <\/em>for a much less price tag,\u201d Cielo shared.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"571\" height=\"449\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-Photo-1.png\" alt=\"Alianah Kristal Tan, ABT Apparel\" class=\"wp-image-10636\" style=\"width:555px;height:436px\" \/><figcaption class=\"wp-element-caption\"><em>Brand ambassador, Alianah Tan, says Ninja Van&#8217;s early pickup and fast delivery has <br>a great impact on their customers&#8217; experience and on their brand.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Price range for their shirts go for Ph135 for plain shirts, which can go down to Ph125 when they hold flash sales. Their Minimalist shirts go from Ph139-149; while the Bootleg oversized shirts start at Ph399 but can go down to Ph349-359 when they offer promotions.<\/p>\n\n\n\n<p>As the brand\u2019s Sales and Marketing Manager, Cielo executes the advertising and brand awareness campaigns on TikTok. She\u2019s also the main designer for ABT Apparel&#8217;s product lines and she&#8217;s careful to create designs that would appeal to their customers.<\/p>\n\n\n\n<p><em>&#8220;Binabase ko s\u2019ya sa<\/em> trends. <em>Sa <\/em><strong>TikTok Seller Center dashboard<\/strong>, <em>makikita mo \u2018yung mga<\/em> trending products and trending <em>sa <\/em>pop culture. <em>So sinasabayan ko sila,\u201d <\/em>she shared.<\/p>\n\n\n\n<p>For brand awareness they create broad campaigns. Other than ads they also use TikTok affiliates that serve as influencers that promote ABT Apparel products to their followers.<\/p>\n\n\n\n<p>&#8220;<em>Marami na ring mga sikat na<\/em> affiliates <em>na <\/em>partners <em>namin kaya nakukuha namin \u2018yung<\/em> trust <em>ng<\/em> customers and future buyers.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/05\/ABT-Apparel-shorts.jpg\" alt=\"ABT Apparel Shorts\" class=\"wp-image-10629\" style=\"width:580px;height:435px\" \/><figcaption class=\"wp-element-caption\"><em>ABT Apparel plans to open retail shops and wholesale distributorship soon.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>THE FUTURE Looks bright, too, for ABT Apparel. New products will be launched soon and they plan to open a physical store and start a wholesale distributorship.<\/p>\n\n\n\n<p>For those who are struggling to build their online business, Cielo has these inspiring words: \u201c<em>Sa<\/em> business, <em>\u2018di laging Pasko.<\/em> <em>May magfa<\/em>-fall down <em>pero laging piling bumangon at magiging maayos din lahat.<\/em><\/p>\n\n\n\n<p>\u201cTry <em>lang nang<\/em> try; <em>\u2018Wag panghinaan ng loob. \u2018Wag sumuko dahil darating din ang panahon na makikita mo rin ang magagandang<\/em> results.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"Get_better_shipper_experience_today\">Get better TikTok Shop shipping experience today!<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Find out how you can enjoy exclusive perks, big rewards and customized operational support .<br><strong><a href=\"https:\/\/www.ninjavan.co\/en-ph\/programs\/tiktok-shop?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=ph-blog-iconic-abt-apparel\" target=\"_blank\" aria-label=\"GET YOUR TIKTOK SHIPPER ACCOUNT (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">GET YOUR TIKTOK SHIPPER ACCOUNT<\/a><\/strong><\/p>\n\n\n\n<p><em><strong>Meet other satisfied Ninja Van partners &amp; shippers:<\/strong><br><a href=\"https:\/\/blog.ninjavan.co\/en-ph\/iconic-snk-atk-techwear\/\" class=\"ek-link\">SNK ATK on Slaying Techwear Fashion<\/a><br><a href=\"https:\/\/blog.ninjavan.co\/en-ph\/iconic-bonvita-organic-coffee\/\" class=\"ek-link\">Bonavita on Empowering Healthy Consumers<\/a><br><a href=\"https:\/\/blog.ninjavan.co\/en-ph\/iconic-core-garments\/\" class=\"ek-link\">Core Garments: Enabling MSMEs in Ecommerce<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Staying with the trends and knowing their customers have been a winning strategy for this TikTok Shop seller and Ninja Van partner.<\/p>\n","protected":false},"author":5,"featured_media":10620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"ABT Apparel on Capturing the Gen Z Market on TikTok Shop","_seopress_titles_desc":"A TikTok Shop success story. 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