But even before the internet and Facebook changed the way we shop, EDMARK <\/strong>founder and Chairman, Low Ban Chai <\/strong>(Chairman Sam to his colleagues and employees), already understood the power of doing live demos to sell products.<\/p>\n\n\n\n He pioneered a unique style of selling products through ‘live product demonstration\u2019 when he started EDMARK in 1985. He was doing it inside malls and other commercial locations. In 1998 he set up his own factory called Edmark Industries.<\/p>\n\n\n\n \u201cAs an entrepreneur, I’ve always been driven by the desire to innovate and create something truly unique. That’s why I took a risk and pioneered a new style of salesmanship, using live product demonstrations to sell my products around the world.\u201d Chairman Sam told Ninja Van. <\/p>\n\n\n\n \u201cWhen my nephew (Yap Thiam Boon<\/strong>) introduced me to the concept of online live product demo, I saw the potential for something truly ground-breaking.\u201d <\/p>\n\n\n\n So in 2018, Chairman Sam and Boon launched Edmark Live Mall<\/strong><\/a> on Facebook Live, allowing customers to shop for kitchen and household items in the comfort of their homes.<\/p>\n\n\n\n He said people still love shopping from stores and traditional marketplaces, but there\u2019s something about live selling that captured Filipino shoppers.<\/p>\n\n\n \u201cLive demos and live selling have been effective in providing customers with quick answers to their product inquiries,\u201d he said. \u201cMaking live selling an engaging and interactive experience for them.\u201d<\/p>\n\n\n\n We also call it shoppertainment <\/em><\/strong>\u2014 combining ecommerce and entertainment to drive engagement and sales online. This trend enables shoppers to see products up close and chat with sellers real-time, just like in a physical store. At the same time, they get to enjoy the live stream. <\/p>\n\n\n\n It\u2019s the most convenient and fun way to shop. Edmark Live Mall is also now live selling on TikTok Shop <\/strong>(@edmarklivemallofficial), capturing a new generation of live shoppers.<\/p>\n\n\n\n Also read: What Do Shoppers Love About Live Selling?<\/a><\/strong><\/em><\/p>\n\n\n\n EDMARK Live Mall offer a wide range of kitchen and household products, from appliances to must-have items that are \u201cworth every penny.\u201d <\/p>\n\n\n\n \u201cNinja Van has been a valuable partner for our business, helping us to scale and reach more customers than ever before with their reliable and efficient delivery services.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n \u201cOur commitment to quality and customer service has paid off, and Edmark Live Mall has become one of the more popular shopping networks on many social platforms,\u201d Chairman Sam said proudly.<\/p>\n\n\n\n The Chairman credits their partnership with Ninja Van<\/a><\/strong> as one of the recipes for their success. With NV\u2019s nationwide coverage, EDMARK was able to deliver to customers in different parts of the country, including hard to reach areas.<\/p>\n\n\n\n He cites Ninja Van\u2019s cash-on-delivery (COD) option as important in a country like the Philippines where a significant portion of the population remains unbanked. COD allows customers to pay their orders upon delivery.<\/p>\n\n\n He also praised Ninja Van\u2019s reliable and efficient shipping, which has helped them build a strong reputation, encourage repeat purchases and attract more customers.<\/p>\n\n\n\n \u201cNinja Van has been a valuable partner for our business, helping us to scale and reach more customers than ever before,\u201d Chairman Sam shared. \u201cTheir extensive network and advanced tracking systems have made it easy for us to manage our orders and ensure that our customers receive their purchases on time and in good condition.\u201d<\/p>\n\n\n\n Other than the Philippines, Edmark Mall also operates in the Middle East, and they\u2019re exploring opportunities to expand globally.<\/p>\n\n\n While they\u2019re immensely proud of what EDMARK has achieved so far, they also recognize that there\u2019s always room for improvement. They remain committed to evolving with the market and delivering value to customers.<\/p>\n\n\n\n \u201cWe understand that our journey towards success is ongoing, and we are excited to continue exploring new opportunities and pushing boundaries,\u201d the Chairman said. <\/p>\n\n\n\n \u201cOur vision is to see our products become a staple in every kitchen and we are committed to achieving this goal.\u201d<\/p>\n\n\n\n Chairman Sam\u2019s advice to aspiring entrepreneurs: <\/strong><\/p>\n\n\n\n “Start with your why. Why are you starting this business? What problems are you trying to solve or what need are you trying to fulfill? I encourage you to take risks and embrace innovation. It’s not always easy, but the rewards are well worth it.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n Learn more about our services and choose the right options that meet your shipping needs.<\/strong><\/p>\n\n\n\n GET YOUR SHIPPER ACCOUNT<\/a><\/strong><\/p>\n\n\n\n \u4eca\u5929\u5c31\u6ce8\u518c\u4e00\u4e2a\u6258\u8fd0\u4eba\u8d26\u6237!<\/a><\/strong><\/p>\n\n\n\n Check out our top tips to boost your live selling:<\/strong> EDMARK pioneered live product demos. It’s now one of the biggest home and kitchen retailers, and live sellers on Facebook and TikTok.<\/p>\n","protected":false},"author":5,"featured_media":11352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"EDMARK Live Mall: Pioneer in Live Selling","_seopress_titles_desc":"EDMARK Live Mall is one of the biggest home and kitchen retailers today. Live selling played a big part in its growth.","_seopress_robots_index":"","footnotes":""},"categories":[68,650],"tags":[1170,1165,1164,1166,1172,1168,1167,1163,1169,1171],"class_list":["post-10167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-successful-entrepreneurs","tag-edmark-industries","tag-edmark-live-mall","tag-kitchenware-philippines","tag-live-product-demo","tag-live-sellers-philippines","tag-live-selling-philippines","tag-online-live-selling","tag-online-mall","tag-product-demo","tag-product-demonstrations"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/10167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/comments?post=10167"}],"version-history":[{"count":17,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/10167\/revisions"}],"predecessor-version":[{"id":11488,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/10167\/revisions\/11488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media\/11352"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media?parent=10167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/categories?post=10167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/tags?post=10167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Merging proven tactics with modern method<\/h2>\n\n\n\n
![\"Edmark](\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/04\/Edmark-live-selling.jpg\")
Facebook and TikTok.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nDelivering to customers nationwide<\/h2>\n\n\n\n
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![\"Edmark](\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/04\/Edmark-Live-Mall-products.jpg\")
Soon to stream around the world<\/h2>\n\n\n\n
![\"Edmark](\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/06\/Edmark-live-selling.jpg\")
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Get better shipper experience today!<\/h2>\n\n\n\n
How to Win at Live Selling<\/a>
5 Tips to Start Selling on TikTok Shop<\/a>
Top TikTok Shippers Share Their Tips for Success<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"