{"id":9380,"date":"2025-01-22T18:34:44","date_gmt":"2025-01-22T10:34:44","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-my\/?p=9380"},"modified":"2025-04-21T11:12:43","modified_gmt":"2025-04-21T03:12:43","slug":"xb-b2c-event-masterclass-insights-leveraging-influencers-amp-content-creators-to-go-international","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-my\/xb-b2c-event-masterclass-insights-leveraging-influencers-amp-content-creators-to-go-international\/","title":{"rendered":"Masterclass Insights: Leveraging Influencers & Content Creators to Go International"},"content":{"rendered":"\n
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On December 2023<\/strong>, Malaysian brands across industries came together virtually to learn how to break into new markets using the power of influencers and content creators<\/strong>. The session, hosted by Ninja Van<\/strong> in collaboration with Social Jet<\/strong>, focused on the ever-growing eCommerce landscape in Southeast Asia<\/strong>, zooming in on the Philippines market<\/strong>\u2014a rising star in digital and social media engagement.<\/p>\n\n\n\n

Adding a touch of real-world insight, the masterclass featured a special appearance by Aliyah Jem<\/strong>, a leading Filipino influencer known for her engaging content on beauty, food and travelling. <\/p>\n\n\n\n

To ensure everyone could jump right in and take away valuable insights, the masterclass was delivered in both English and Malay<\/strong>, keeping things relatable, exciting, and accessible for all participants\u2014no one left behind! <\/p>\n\n\n\n

Key Insights from the Masterclass<\/strong><\/h2>\n\n\n\n

#1. Consumer behavior in Southeast Asia
<\/strong>Online shopping in Southeast Asia has grown by 35%, with the Philippines, Singapore, and Malaysia emerging as key markets. 67% of consumers favor cross-border eCommerce due to competitive pricing, presenting a vital strategy for market expansion.<\/p>\n\n\n\n

#2. TikTok as the new discovery engine<\/strong>
<\/strong>TikTok has become a go-to search tool for Gen Z, overtaking Google for product discovery, particularly in the Philippines. Attendees explored how TikTok\u2019s video-first approach can effectively drive both visibility and conversions.<\/p>\n\n\n\n

#3.<\/strong> Cracking the Philippines market
<\/strong>With 73.1% internet penetration and 72.5% active social media users, the Philippines offers enormous opportunities for brands. Consumers spending 3+ hours daily on platforms like Facebook and TikTok highlight the need for strategic product positioning.<\/p>\n\n\n\n

#4. Winning with Influencers
<\/strong>With 73.1% internet penetration and 72.5% active social media users, the Philippines offers enormous Insights from Aliyah Jem<\/strong> showcased how authentic collaborations with nano and micro-influencers can deliver strong ROI. Participants gained practical tips on choosing influencers and tracking campaign success through tools like UTM links and promo codes.<\/p>\n\n\n\n

Connect with Us<\/strong><\/h2>\n\n\n\n

Thinking of bringing your brand to the Philippine market? Let\u2019s connect and explore how we can help make it happen! Enquire here.<\/strong><\/a><\/p>\n\n\n\n

For partnership or collaboration, reach us at reg-xb-enqui<\/strong><\/a>r<\/a><\/strong>y@ninjavan.co<\/strong><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Exploring Philippine eCommerce? Highlights from our masterclass featuring Filipino influencer Aliyah Jem!<\/p>\n","protected":false},"author":54,"featured_media":9410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Leveraging Influencers & Content Creators to Go International","_seopress_titles_desc":"Exploring Philippine eCommerce? Highlights from our masterclass featuring Filipino influencer Aliyah Jem!","_seopress_robots_index":"","footnotes":""},"categories":[655,368,369],"tags":[220,122,126,640,801,150,709],"class_list":["post-9380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crossborder","category-industry-insights-current-affairs","category-marketing","tag-business-tips","tag-ecommerce","tag-influencer-marketing","tag-international-delivery","tag-masterclass","tag-online-business","tag-philippines"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts\/9380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/comments?post=9380"}],"version-history":[{"count":8,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts\/9380\/revisions"}],"predecessor-version":[{"id":9412,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts\/9380\/revisions\/9412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/media\/9410"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/media?parent=9380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/categories?post=9380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/tags?post=9380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}