{"id":9364,"date":"2025-01-22T18:30:19","date_gmt":"2025-01-22T10:30:19","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-my\/?p=9364"},"modified":"2025-06-09T11:08:48","modified_gmt":"2025-06-09T03:08:48","slug":"xb-b2c-event-beyond-borders-key-takeaways-from-ninja-vans-e-guide-launch","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-my\/xb-b2c-event-beyond-borders-key-takeaways-from-ninja-vans-e-guide-launch\/","title":{"rendered":"Beyond Borders: Key Takeaways from Ninja Van\u2019s e-Guide Launch"},"content":{"rendered":"\n<p>On 21 January 2025, industry leaders, e-commerce experts, and media representatives gathered at Colony Star Boulevard KLCC for the launch of <strong>Ninja Van\u2019s latest e-Guide<\/strong>, <a href=\"https:\/\/www.ninjavan.co\/files\/en-my\/sme-expanding-beyond-borders.pdf?utm_source=organic&amp;utm_medium=blog&amp;utm_campaign=XB_e_Guide\" target=\"_blank\" rel=\"noreferrer noopener\"><em>From Malaysia to Southeast Asia: A Practical Guide for E-commerce SMEs Expanding Beyond Borders.<\/em><\/a><\/p>\n\n\n\n<p>The event, hosted by Ninja Van, provided exclusive insights into the challenges and opportunities of cross-border expansion in <strong>Southeast Asia\u2019s booming e-commerce landscape.<\/strong><\/p>\n\n\n\n<p>The event opened with a welcome speech by <strong>Denise Wong, Head of Ninja Van Cross Border<\/strong>, who highlighted how the whitepaper equips SMEs with actionable strategies to overcome key challenges such as <strong>shipping costs, regulatory complexities, and market fragmentation.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcPh5_xh1J9__SiEOiVcMd22vsMoIGb2tkTnhe6OM7-n717lHLwUEmJs2VVG0Qgb-CPH-nSD_U2gwWPvhJ9EQOba66EFVRaEuqjd8ZfS2WeDh4o1DzRRjbmoPt3Z5MWmSTJsbqafQ?key=YTx_Tci2pMP4vMf1burroYYk\" alt=\"\" style=\"aspect-ratio:4\/3;object-fit:cover\" \/><\/figure>\n\n\n\n<p>\u201cWith Malaysia\u2019s strong brand presence and strategic location at the heart of Southeast Asia, local businesses are well-positioned to leverage the country\u2019s advanced logistics network for seamless cross-border expansion,\u201d said <strong>Wong.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Addressing Cross-Border Challenges<\/strong><\/h2>\n\n\n\n<p>Following the welcome speech, a panel discussion featured industry leaders, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jeremy Hong,<\/strong> Regional Vice President, Ninja Van Cross-Border<\/li>\n\n\n\n<li><strong>Marcus Lim<\/strong>, Head of Growth, Milieu Insight<\/li>\n\n\n\n<li><strong>Yienyee Soh<\/strong>, Chief Relationship Officer, EasyStore<\/li>\n\n\n\n<li><strong>Sam Zhang<\/strong>, Chief Solutions Manager, CPXi Asia<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The discussion centered on the top challenges SMEs face when expanding beyond Malaysia, with <strong>shipping costs, customs regulations, and market fragmentation<\/strong> being the most pressing.<\/p>\n\n\n\n<p>\u201cIf you want to expand into Southeast Asia, it\u2019s crucial to work with a partner who specializes in the region and understands its complexities,\u201d emphasized <strong>Hong<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe7hz5tZizuDN5ydS802uzEr6uWSfhi4Ih5twMjA_dtHvhpvm3lYakJuZ2klm92T1pDZGbsor3ODQ5SfuZXaWHdJgpe1Qm4z8wXyd0p50SHdlHC_rdQH2_6S1rLdk8rY-LwgWeC_w?key=YTx_Tci2pMP4vMf1burroYYk\" alt=\"\" \/><\/figure>\n\n\n\n<p>Panelists also highlighted the evolving landscape of Southeast Asian e-commerce, driven by shifting consumer behavior and the growing influence of <strong>social media platforms like TikTok.<\/strong>&nbsp;<\/p>\n\n\n\n<p>With consumers increasingly discovering products through live-selling and targeted ads, businesses must <strong>leverage data-driven insights<\/strong> to understand market demand and tailor their strategies accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brand.com vs Marketplaces: A Key Takeaway<\/strong><\/h2>\n\n\n\n<p>One of the most interesting insights from the whitepaper, as shared by the panel, revealed that <strong>almost 40% of Southeast Asian consumers<\/strong> still prefer shopping directly from <strong>brand websites,<\/strong> despite the dominance of marketplaces like Shopee and Lazada. This underscores the importance for SMEs to build a <strong>strong brand presence<\/strong> and offer a <strong>direct-to-consumer experience<\/strong> to stand out and build trust.<\/p>\n\n\n\n<p>Experts advised SMEs to focus on <strong>understanding their target markets and product suitability<\/strong> before launching cross-border campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Way Forward for Malaysian SMEs<\/strong><\/h2>\n\n\n\n<p>As discussions progressed, panelists explored how Malaysia compares to other regional markets. The conversation revealed that <strong>Gen Z consumers, fatigued by large brands,<\/strong> are now shifting toward <strong>niche, authentic alternatives<\/strong>\u2014creating a prime opportunity for SMEs to capitalize on personalized experiences and storytelling.<\/p>\n\n\n\n<p>The event concluded with actionable advice for SMEs looking to expand beyond borders:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify the right logistics partner<\/strong> with deep regional expertise.<\/li>\n\n\n\n<li><strong>Leverage data insights<\/strong> to understand local consumer preferences.<\/li>\n\n\n\n<li><strong>Ensure product-market fit<\/strong> through continuous testing and adaptation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Want to Dive Deeper into These Insights?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Download our <a href=\"https:\/\/www.ninjavan.co\/files\/en-my\/sme-expanding-beyond-borders.pdf?utm_source=organic&amp;utm_medium=blog&amp;utm_campaign=XB_e_Guide\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>e-Guide<\/strong><\/a> to explore expert strategies on logistics, marketing approaches tailored for diverse Southeast Asian markets, and a comprehensive understanding of the region&#8217;s evolving e-commerce landscape.<\/p>\n\n\n\n<p>Take the next step with Ninja Van\u2014enquire about <a href=\"https:\/\/www.ninjavan.co\/en-my\/logistics-solutions\/international-deliveries?utm_source=organic&amp;utm_medium=blog&amp;utm_campaign=XB_e_Guide\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>our services today<\/strong><\/a> and discover how we can support your cross-border expansion.&nbsp;<\/p>\n\n\n\n<p>For partnerships or collaborations, reach us at <a href=\"mailto:reg-xb-enquiry@ninjavan.co\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>reg-xb-enquiry@ninjavan.co.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key insights from Ninja Van\u2019s e-Guide launch, featuring strategies from industry leaders to help SMEs expand successfully across Southeast Asia.<\/p>\n","protected":false},"author":54,"featured_media":9405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"655","_seopress_titles_title":"Recap: Ninja Van\u2019s e-Guide Launch","_seopress_titles_desc":"Key insights from Ninja Van\u2019s e-Guide launch, featuring strategies from industry leaders to help SMEs expand successfully across Southeast Asia.","_seopress_robots_index":"","footnotes":""},"categories":[655,368],"tags":[220,641,798,122,799,150,800],"class_list":["post-9364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crossborder","category-industry-insights-current-affairs","tag-business-tips","tag-crossborder","tag-e-guide","tag-ecommerce","tag-event","tag-online-business","tag-smes"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts\/9364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/comments?post=9364"}],"version-history":[{"count":6,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts\/9364\/revisions"}],"predecessor-version":[{"id":9409,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts\/9364\/revisions\/9409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/media\/9405"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/media?parent=9364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/categories?post=9364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/tags?post=9364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}