{"id":5548,"date":"2023-11-10T10:30:00","date_gmt":"2023-11-10T02:30:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-my\/?p=5548"},"modified":"2023-11-06T17:17:53","modified_gmt":"2023-11-06T09:17:53","slug":"content-marketing-for-online-sellers-necessity-or-option","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-my\/content-marketing-for-online-sellers-necessity-or-option\/","title":{"rendered":"Content Marketing for Online Sellers: Necessity or Option?"},"content":{"rendered":"\n

Content Marketing is the \u2018new\u2019 buzzword that has been going around the digital marketing world these days. But let\u2019s break it down: What exactly is it, and more importantly, is it really necessary? Well, with some pretty convincing statistics showing that businesses that go all-in on content marketing experience six times higher conversion<\/a> rates compared to those that don\u2019t, the urgency of understanding this strategy is undeniable.<\/p>\n\n\n\n

It\u2019s no wonder why brands scramble to align their content with the latest trends whenever a new viral social platform emerges. But as these trends continue to evolve, it can be quite a challenge to keep up. Nevertheless, understanding and mastering content marketing could be your ticket to not just surviving but thriving in the digital marketplace.<\/p>\n\n\n\n

So we\u2019re here to shed light on the essence of content marketing and, of course, provide some practical insights on how you can ace content marketing for your online selling ventures.<\/p>\n\n\n\n

\u2018Normal\u2019 Marketing vs. Content Marketing – What\u2019s the Difference?<\/strong><\/h2>\n\n\n\n

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In the past, the term “marketing” used to be a catch-all phrase that encompassed a broad spectrum of activities aimed at promoting products or services. However, as the digital landscape evolved and consumer behaviour became more complex, marketers realised the need for specialisation. Thus, marketing has since been divided into various specialised divisions, each with its unique objectives and methods.<\/p>\n\n\n\n

Today, when we speak of “marketing”, it serves as a sweeping umbrella encompassing all these specialised types, from traditional print advertisements and television commercials to content-driven strategies that define content marketing.<\/p>\n\n\n\n

Types of Marketing<\/strong><\/h3>\n\n\n\n

Before diving deeper into content marketing, let’s briefly explore the various types of marketing that exist today:<\/p>\n\n\n\n