{"id":5172,"date":"2024-04-18T14:33:34","date_gmt":"2024-04-18T06:33:34","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-my\/?p=5172"},"modified":"2024-09-25T14:55:42","modified_gmt":"2024-09-25T06:55:42","slug":"future-of-live-selling-in-malaysia","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-my\/future-of-live-selling-in-malaysia\/","title":{"rendered":"The Future of Live Selling in Malaysia: 3 Benefits You Should Know"},"content":{"rendered":"\n

In 2024, most and if not all consumers have been gravitating towards a digital lifestyle where e-commerce and social media platforms<\/a> play an important part in their lives, both young and old, despite our progress in moving towards the endemic. <\/p>\n\n\n\n

And one of the most significant buying and selling trends that transformed our online buying experience, which lasted throughout the pandemic until today, is undeniably live selling. Do you know what that entails? Yeap! It means that the live selling industry is still an undiscovered gold mine waiting for e-commerce business owners like you to explore.<\/p>\n\n\n\n

This is why we\u2019re all the more excited for you to find this article so that we can share more about live selling and its benefits to you! Want to know more? Just keep reading.<\/p>\n\n\n\n

What is Live Selling?<\/strong><\/h2>\n\n\n
\n
\"1
Credit: Freepik<\/figcaption><\/figure>\n<\/div>\n\n\n

Live selling, also known as livestream shopping or live commerce, is a form of e-commerce where online store owners like you use live video streaming to showcase your products and sell to viewers directly in real-time. <\/p>\n\n\n\n

To give you a clearer picture. Do you remember those Home Shopping TV programs you saw on TV3, NTV7, or TV8 where the host would demonstrate the efficiency of a product, such as a rice cooker, and eagerly asks you to call them on the show immediately so you\u2019ll get a limited promotion price? Yeap! That\u2019s also one form of live selling typically seen on Malaysian TV channels. <\/p>\n\n\n\n

Statistics of Live Selling in Malaysia that you should know!<\/strong><\/h2>\n\n\n\n

While the rising of the live commerce trend seems to be the by-results of the COVID-19 pandemic, in which this e-commerce method serves as a coping mechanism for everyone to sell and buy products during the movement restriction order (MCO), the growth in the industry shows no sign of slowing down<\/a>, especially in both China and the United States, with an estimated worth of US$600 billion and US$25 billion<\/a> by the end of 2023 respectively.<\/p>\n\n\n\n

Psst\u2026 Here\u2019s some insider info! <\/em><\/strong>According to Ninja Van Malaysia<\/a>, live commerce insights collected from over 1,000 Ninja Van\u2019s e-commerce sellers across various South East Asia (SEA) regions, such as Malaysia, Singapore, Indonesia, The Philippines, Thailand, and Vietnam, it is notable that live selling is still a rising industry in most SEA countries! <\/p>\n\n\n\n

Yes! To top it off, Malaysia is the path maker of live selling in SEA, as 40% of Live Sellers in our country conduct daily Livestream shopping sessions<\/a>, which is significantly more than most of our neighbouring countries. <\/p>\n\n\n\n

With most live sellers spending up to 6 hours weekly conducting the live sessions, it\u2019s definitely interesting for us to know which channels or platforms reign over the live selling industry in the SEA regions. And not to our surprise, the same survey has found that Shopee (27.0%), Facebook (25.5%), and TikTok (22.5%) are the top 3 champions that presumably maximise live sellers’ outreach to online shoppers.

Mmmm\u2026 <\/em>Can you smell the potential of increasing your sales in the live selling industry from afar? To make it smell more delicious, let\u2019s top the doughnut with more icing by talking about the core benefits of live selling and how it can help your e-commerce!<\/p>\n\n\n\n

\n

\ud83d\udc31\u200d\ud83d\udc64 Ninja Tips:<\/strong> Don’t let deliveries slow you down! Manage deliveries efficiently with Ninja Biz<\/a>, the free app from Ninja Van. Download Ninja Biz<\/a> today and experience the convenience of streamlined deliveries for your live selling success!<\/p>\n<\/blockquote>\n\n\n\n

Top 3 Benefits of Live Selling<\/strong><\/h2>\n\n\n
\n
\"2
Credit: Freepik<\/figcaption><\/figure>\n<\/div>\n\n\n

Aside from being an industry with many new opportunities, this method of e-commerce itself actually holds numerous great benefits to boost sales. <\/p>\n\n\n\n

Why? Let\u2019s think about it. When we break it down, live selling is actually a selling method that combines the best of both worlds between traditional retail and e-commerce that offer the benefits of:<\/p>\n\n\n\n

#1. Real-time interaction<\/strong><\/h3>\n\n\n\n

Live selling allows retailers or e-commerce businesses to connect with their customers in real-time in order to create a sense of community through a more personalised shopping experience. You can do so by:<\/p>\n\n\n\n