{"id":5054,"date":"2023-04-07T16:29:01","date_gmt":"2023-04-07T08:29:01","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-my\/?p=5054"},"modified":"2023-10-02T15:19:38","modified_gmt":"2023-10-02T07:19:38","slug":"target-ideal-customers","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-my\/target-ideal-customers\/","title":{"rendered":"Two Effective Methods for Online Sellers to Target Their Ideal Customers"},"content":{"rendered":"\n<p>Are you an online seller or a start-up eCommerce looking to boost your sales through digital marketing efforts? If so, you may already know that the first step for any online seller to take is to identify and target their ideal customers before you start pouring in marketing ideas for your small businesses in Malaysia.<\/p>\n\n\n\n<p>That\u2019s right! One of the key factors in achieving success as an online seller is to understand that your products and services are not meant for everyone but for a specific group of target customers who will find value in what you have to offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is it essential to understand your target audience? <\/h2>\n\n\n<div class=\"wp-block-image is-style-editorskit-shadow\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/en-my\/wp-content\/uploads\/sites\/3\/2023\/04\/2-WAYS-1.jpg\" alt=\"Identify target audience\" class=\"wp-image-5075\" width=\"744\" height=\"450\" \/><figcaption class=\"wp-element-caption\">Credit: Freepik<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Precisely understanding your target audience allows you to give reassurance in the decisions that your marketing direction is <strong><em>confirmed<\/em><\/strong> on the right path with the properly collected data. This data includes knowing your customers\u2019 purchasing behaviours, trends, and more so that you can personalise your <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/09\/26\/12-communications-strategies-creators-can-use-to-market-their-brand\/?sh=5396ee413059\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">marketing and communication strategies<\/a> to have a competitive advantage over other brands.&nbsp;<\/p>\n\n\n\n<p>So, how exactly can you conduct proper market research on your existing and potential customers to find out all about their needs, desires, and pain points so that you can identify their underlying motivations and goals in buying a specific product or service? Well, the answer to that question lies in:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The<strong> <\/strong><strong><em>oh-so-famous <\/em><\/strong>Buyer Persona&nbsp;<\/li>\n\n\n\n<li><strong><em>The hidden gem!:<\/em><\/strong> Job-to-be-done framework<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the buyer persona framework?<\/strong> <\/h2>\n\n\n<div class=\"wp-block-image is-style-editorskit-shadow\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/en-my\/wp-content\/uploads\/sites\/3\/2023\/04\/2-WAYS-2.jpg\" alt=\"Identify target customers with buyer persona\" class=\"wp-image-5076\" width=\"744\" height=\"450\" \/><figcaption class=\"wp-element-caption\">Credit: Freepik<\/figcaption><\/figure>\n<\/div>\n\n\n<p>To have a little recap, a buyer persona is a semi-fictional representation of your ideal customer based on real data collected from your existing and potential customers. Try to think of buyer persona as a painting that vividly represents a picture of your ideal customer through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target audience demographic<\/li>\n\n\n\n<li>Their purchasing goals and challenges<\/li>\n\n\n\n<li>Their pain points<\/li>\n\n\n\n<li>What they value in the products and services<\/li>\n\n\n\n<li>Their preferences<\/li>\n\n\n\n<li>Their buying behaviour<\/li>\n<\/ul>\n\n\n\n<p>The process of developing buyer personas typically involves conducting research on your existing customers through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product and services surveys<\/li>\n\n\n\n<li>Interviews<\/li>\n\n\n\n<li>Market data analysis<\/li>\n<\/ul>\n\n\n\n<p>By having a proper look at every possible angle of the buyer persona, you can speak to your customers in language and content that resonates with them personally about their needs about how your products and services can <a href=\"https:\/\/blog.hubspot.com\/sales\/uncover-business-pain\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">solve their pain points.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the Job-to-be-done framework?<\/strong> <\/h2>\n\n\n<div class=\"wp-block-image is-style-editorskit-shadow\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/en-my\/wp-content\/uploads\/sites\/3\/2023\/04\/2-WAYS-3-min.jpg\" alt=\"2 Ways 3 Min\" class=\"wp-image-5078\" width=\"744\" height=\"450\" \/><figcaption class=\"wp-element-caption\">Credit: Freepik<\/figcaption><\/figure>\n<\/div>\n\n\n<p>We\u2019re sure many marketers or business owners in Malaysia have already heard about the buyer persona concept, but have you heard of the valuable Job-to-be-done framework waiting to be discovered?<\/p>\n\n\n\n<p>Job-to-be-done (JTBD) is a concept developed by Clayton Christensen, a Harvard Business School professor, that explains a way of thinking about the needs and desires of consumers and how these desires are related to the products and services they\u2019re using.<\/p>\n\n\n\n<p>The core of the JTBD framework proposes that consumers often use a product or service to complete a job they need to accomplish in their lives. These \u2018jobs\u2019 can be categorised as functional, emotional, or social in nature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The process to conduct the Job-to-be-done framework<\/strong> <\/h3>\n\n\n\n<p>The JTBD framework can be a useful tool for an online seller to identify and target their ideal customers so that they can meet their consumers\u2019 needs more effectively.&nbsp;<\/p>\n\n\n\n<p>Thus, in order to fully utilise the JTBD framework, you should:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify the \u2018Job\u2019 and understand what your customers are trying to accomplish, along with the obstacles and challenges they face in achieving this goal.<\/li>\n\n\n\n<li>Define the outcome and the end result of what a \u2018job completion\u2019 looks like to them.<\/li>\n\n\n\n<li>Determine metrics to measure the desired outcome of completing said \u2018job\u2019.<\/li>\n\n\n\n<li>Analyse competitors&#8217; strengths and weaknesses in addressing the same \u2018job.\u2019<\/li>\n\n\n\n<li>Develop solutions to meet your customers&#8217; needs better.<\/li>\n\n\n\n<li>Test and adjust your product or service to meet your customers\u2019 needs more effectively.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is the Job-to-be-done framework a better framework than the buyer persona?<\/strong> <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/en-my\/wp-content\/uploads\/sites\/3\/2023\/04\/2-WAYS-4.jpg\" alt=\"A Businessman Tries To Balance The Positive And The Negative.\" class=\"wp-image-5079\" width=\"800\" height=\"533\" \/><figcaption class=\"wp-element-caption\">Credit: Freepik<\/figcaption><\/figure>\n\n\n\n<p>While both the JTBD framework and the buyer persona are useful for online sellers to identify and target their ideal customers, there are three reasons why the JTBD framework is considered better than the buyer persona:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Focus on the outcome:<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>JTBD focuses on the goal that the customer is trying to achieve by buying a product or service rather than relying on demographic or psychological information about the customer. This allows companies to understand better why customers \u2018employ\u2019 their products or services to complete the \u2018job\u2019.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Timelessness:&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Data collected through JTBD are usually more stable over time compared to the buyer persona, which may change due to new trends, technologies, or other factors. Meanwhile, JTBD provides a bigger picture of the customers\u2019 needs, which can help you to develop long-term strategies.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Actionability:&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Rather than relying on assumptions made based on demographic or psychographic data, the JTBD framework allows you to understand what \u2018job\u2019 your customers want to get done so that you can better improve your products or services to meet their needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Job-to-be-done can help you optimise your marketing efforts?<\/strong> <\/h2>\n\n\n\n<p>At its core, the JTBD is a framework designed to help business owners or marketers to understand why consumers purchase a specific product or service. The basic idea behind this framework is to explain that people don\u2019t really just purchase a product because they want to, it\u2019s more like they \u2018hire\u2019 a product to do a particular job that needs to be done.<\/p>\n\n\n\n<p>For example, if you take a look at McDonald\u2019s, everyone\u2019s favourite fast food chain, what do you see? Through the JTBD framework, you can understand the customers at McDonald\u2019s \u2018hire\u2019 its product to complete a specific \u2018job\u2019, which is to get a quick and convenient meal to satisfy their hunger.&nbsp;<\/p>\n\n\n\n<p>Thus, by understanding its customers&#8217; underlying needs and desires, McDonald\u2019s might\u2019ve used slogans like \u2018Satisfy your hunger within seconds\u2019 to appeal to their ideal customers looking for a fast and convenient meal.<\/p>\n\n\n\n<p>In a nutshell, through the example given, the JTBD framework is a useful tool to help identify the real reasons why your existing customers \u2018hire\u2019 your products and services. This then allows online sellers like you to identify and target your ideal customers through marketing strategies that cater to their underlying needs and desires. Once you\u2019ve gotten the JTBD confirmed, you can then write catchy targeted headlines that speak to your audience\u2019s pain points and create valuable content you know your customers are searching for or eager to find out!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover effective methods for online sellers to pinpoint and reach their ideal customers for optimal sales success<\/p>\n","protected":false},"author":31,"featured_media":5285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"62","_seopress_titles_title":"Target Your Ideal Customers: Two Effective Methods for Online Sellers","_seopress_titles_desc":"Discover the top 2 methods that online sellers can use to identify and target their ideal customers that are perfect for their products and services.","_seopress_robots_index":"","footnotes":""},"categories":[369],"tags":[220,122,150],"class_list":["post-5054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-tips","tag-ecommerce","tag-online-business"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts\/5054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/comments?post=5054"}],"version-history":[{"count":8,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts\/5054\/revisions"}],"predecessor-version":[{"id":5284,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/posts\/5054\/revisions\/5284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/media\/5285"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/media?parent=5054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/categories?post=5054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-my\/wp-json\/wp\/v2\/tags?post=5054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}